Golfdom, April 2010
Off The Fringe NEWS WITH A HOOK Get Real As In Virtual Business briefs ILLUSTRATION BY ISTOCK INTERNATIONAL INC 6 Golfdom A p r i l 2 0 1 0 By Larry Aylward Editor in Chief GOLFDOM PARTNERS WITH IGCEMA TO STAGE VIRTUAL TRADE SHOW SEVERAL COMPANIES ALSO ON BOARD BASF Taps Lish Brian Lish is the new business manager for BASF Professional Turf Ornamentals Lish joined BASF in 2006 initially serving as district business manager for BASF Crop Protection and most recently as business manager for BASF Professional Vegetation Management Lish will lead all turf and ornamentals business and marketing initiatives for BASF He replaces Toni Bucci Ph D who took on a role within BASF at its North American corporate headquarters in Florham Park N J BASF also appointed Derek Miller to strategic account manager for national golf lawn and landscape and named Chris Key and Jonathan Smith as senior sales specialists Syngenta Promotes Cole Syngenta Professional Products veteran Scott was promoted to marketing manager for the golf market Cole was previously turf market manager for herbicides insecticides and plant growth regulators He has been with Syngenta for nearly 13 years In his new role Cole focuses on all areas of the golf industry including superintendents general managers and golf course owners Cole realizes hell face challenges in his new role such as regulatory pressures coming out of Washington Were watching the administration closely he says Were prepared as we always have been The key is being a good environmental steward I ve heard people say trade shows like the ones you attend in vast convention centers in cities like San Diego and Orlando are dinosaurs While I dont think trade shows are becoming extinct I do think theres a place for a virtual trade show Thats why Golfdom is partnering with the International Golf Course Equipment Managers Association IGCEMA to stage the IGCEMAs Virtual Trade Show a three day live event where suppliers dealers and customers can gather online for meaningful business development and relationship building The event is set for May 11 13 and targets golf course superintendents technicians and other industry personnel as attendees It doesnt cost anything to attend this trade show which should be an attractive proposition to the people
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