Golfdom, April 2013

EQUAL PARTS AMARETTO BAILEYS AND CROWN Keeping up with The Jones What Carrie does is art its an art I dont totally understand but its an art that shes clearly good at SETH JONES Editor in Chief How we make the sausage I t was several years ago at my previous job and I was interviewing then ESPN sportscaster Dan Patrick We were talking about the work of superintendents and how they keep golf courses looking great Patrick told me that it was a total mystery to him how superintendents accomplish this Then he dropped a saying on me about sausages something about not wanting to see how theyre made just enjoy the final product Im sure he wasnt the first to use the phrase but it was apt and it was the first time Id ever heard that saying I filed it away for future use And today would be a good time to dust off the phrase Because today I want to tell you about someone whose work readers have been enjoying for years but just like a superintendent this person is behind the scenes rake in some more hardware at that contest as well One of my favorite things about Carrie is she cares enough to thoroughly read the stories before she designs them Even if its a story on a vague turf disease shell read it from beginning to end in order to better understand how to display the story for readers graphically This might sound like something all designers would do but trust me its rare How do I know she reads the stories in the magazine Because shes caught errors Ive made before Several times actually Yeah C P has had my back As I write this Carrie and her husband Mike a fellow Spider Man fan I might note are expecting the arrival of a baby girl any day now Carrie has decided to become a stayat home mom once the baby arrives Well be sad to see her go but theres no better reason to say goodbye Because as good a designer as she is shell be an even better mom So thank you Carrie for all your hard work over the years on both Golfdom and our sister publication Landscape Management Though I didnt always understand how you did what you did I just remembered what Dan Patrick told me Its not important to know how the butcher makes the sausage just that you enjoy it when its done Email Jones at sjones@ northcoastmedia net Mrs Carrie Parkhill Wallace has been the art director of Golfdom since I arrived here and in all shes been designing the magazine for 8 years And its bittersweet to report that this will be the last issue of Golfdom that Carrie works on We have been talking about the look of the magazine a lot recently more so than usual with the recent redesign of the magazine Carrie or C P as I call her was integral to the success of that redesign C P s job at its simplest is putting words and corresponding art on paper But putting it so simply gives it the same credit Bob Knight gave journalists when he told a reporter All of us learn to write in the second grade Most of us go on to better things What C P does is art its an art I dont totally understand but its an art that shes clearly good at Shes won numerous awards for her work At the most recent Turf and Ornamental Communicators Association awards she won a cover photo design award for the April 2011 issue which featured Mark Woodward tearing a cover of Golfdom in half as well as another award for the October 2011 layout of our Turf on Trial cover I can recall both covers clearly in my mind If you can too that shows you how good she is at her job The next round of TOCA awards takes place next month I fully expect her to 6 Golfdom April 2013 Golfdom com