Golfdom, August 2010
The Green Dilemma E ven the most cynical observer who heard incoming United States Golf Association President Jim Hylers presidential address last February that set forward an aggressive environmentally friendly agenda couldnt have imagined the enormous hurdles the organization faces Given the publics negative reaction to Junes U S Open at Pebble Beach Golf Links the course was in splendid condition but the dried out greens looked dreadful on television and were criticized by players it may be time for Hyler and the USGA to re imagine just how they push for less water usage and more green golf courses The very word green is part of the problem With all due respect to the folks who understandably cant stomach the notion that marketing drives our culture its all in the branding Green grass is synonymous with over watering fertilizer usage and overall excess Yet while Hylers call for a sustainable future was beautifully written elo 28 Golfdom August 2010 Most golfers arent ready for brown turf no matter how much they love the environment What happened at the U S Open proved that Jim Hyler pictured here at Pebble Beach says maintenance expectations must be realistic Continued on page 30 S T O R Y A N D P H O T O G R A P H S B Y G E O F F S H A C K E L F O R D C O N T R I B U T I N G E D I T O R
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