Golfdom, August 2010
Off The Fringe 10 Golfdom August 2010 PHOTO COURTESY JOHN DEERE GOLF Game Hes Got BUT GREGG BRENINGMEYER SAYS HE NEEDS TO PLAY GOOD GOLF TO CONDUCT GOOD BUSINESS By Larry Aylward Editor in Chief Tell us about your game Golfdom wants to know how your golf game has helped you in your line of work Drop G us a line at info@ golfdom com regg Breningmeyer is a fine with your story golfer But hed better be because he says he has to be Breningmeyer group director of sales and marketing for John Deere Golf is a 7 handicap player who used to be an 18 handicap player four years ago and even higher before that Because of his job he plays a lot of golf with John Deere Golf clients on the course Breningmeyer worked hard to improve his game on his own dime Frankly I dedicated myself to getting better because I was embarrassing myself Breningmeyer says I was doing my business relationships more harm than good by playing poorly Breningmeyer travels frequently and all over the world He has played golf in places that a lot of people have never heard of And most of the people Breningmeyer plays with of course are associated with golf courses as owners general managers superintendents and in other capacities Most are very competent players So you can see why Breningmeyer wanted to be as good or better than his playing partners Think about it from a purely business relationship Where else can you get a customers undivided attention and time for five hours than the golf course Breningmeyer asks But you dont want that time to be torture or you wont get another five hours with that customer Thats what drove me to get better he adds Plus I love the game Funny thing Breningmeyer says he has closed many deals with clients on golf courses without even talking business Its because I went out and made friends with them and played golf with them and we had a good time together he says That alone pushed the deal in my favor This is a relationship driven business he adds But golf sales is relationship selling on steroids Thats why I spent my own money and found myself a coach and told him Turn me into a good golfer in a year Indeed a 7 handicapper is a pretty good golfer
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