Golfdom, September 2012

reporter with an urge to peek when playing a new course my head bobs up And there just across the practice green are three more billboards They belong right where they are Two of them promote golf One however is for McDowells Signature Whisky a libation that sounds more my style than the vodka at No 10 We turn to the beautiful tee box at No 1 It plays 395 yards from the back tees and falls so sharply downhill that a mountain goat would feel at home Even my wife a short but straight hitter is salivating at the prospect of seeing her drive cover 280 yards thats 105 straight and 175 downhill I swing and look up toward Mount Everest in the distance I top my shot and it still goes 200 yards Most of the course is delightful and scenic And that McDowells Signature Whisky advertisement I see obviously works on me Because back at the clubhouse I down a glass of it discovering that it really is a full bodied blend of imported Scotch with Indian malts Later I am gratified to learn that Signature is marketed to premium whisky drinkers who are younger well heeled well exposed and on the way to the top In other words guys who play at premier courses guys like me See Advertising pays Contributing editor Curt Harler immediately changes the channel whenever Flo the Progressive Insurance spokesperson comes on But he likes the Geico gecko w w w g o l f d o m c o m Golfdom 31 Get the IMPERMEABLE barrier Featuring the NEW Air Flow System Not just another Turf Cover Minimizes temperature fluctuations Protects from ice damage crown hydration and desiccation Lightweight and durable for years of easy installation storage www GreenJacket com gdm 888 786 2683 Actual user photos not retouched ILLUSTRATIONS BY ISTOCK INTERNATIONAL INC PhOTO BY CURT hARLER In a sight that would send most golf loyalists running the upscale Gokarna Forest Resort in Kathmandu has embraced billboards along the golf course